AM - Social Media

Social Media & Content

• Manage the client’s presence across LinkedIn, Instagram, Facebook, YouTube and other relevant

platforms.

• Plan and execute monthly content calendars covering posts, carousels, reels, videos, stories and

campaigns.

• Create engaging content around cybersecurity, AI, technology, trainings, certifications and community

initiatives.

• Identify industry trends and convert them into relevant content and campaigns.

Organic Lead Generation

• Plan and execute organic lead-generation campaigns for trainings, certifications, memberships, webinars

and events.

• Generate qualified leads through social media, SEO, content marketing, email marketing, webinars and

community engagement.

• Develop campaigns with clear target audiences, messaging, CTAs and lead-generation objectives.
• Work closely with the sales team to track lead quality, follow-ups and conversions.

the client PVT. LTD. F203, Eastern Business District, LBS Road, Bhandup West, Mumbai, Maharashtra -400078

• Continuously optimize organic campaigns based on lead and conversion performance.

Digital Marketing & Analytics

• Support SEO, website content, email marketing and other digital initiatives.
• Track reach, engagement, website traffic, leads and conversions.
• Analyze campaign performance and identify opportunities to improve organic lead generation.
• Coordinate with design, video, sales and other internal teams for campaign execution.

2–5 years of experience in social media and digital marketing.

• Strong understanding of organic lead generation and digital campaigns.
• Good content creation, copywriting and social media skills.
• Understanding of SEO, email marketing and digital analytics.
• Ability to understand and work with marketing KPIs.
• Strong communication, creativity and execution skills.

• R1 - Hr Screening Round
• R2 - Technical Round - Virtual
• R3 - Final Round - F2F