- Identify and research creators, experts, founders, brands, communities, and organisations that
align with the client’s values and target audience
- Build and manage a pipeline of partnership opportunities across beauty, wellness, longevity,
healthcare, hospitality, fitness, fashion, luxury, and emerging lifestyle categories
- Conceptualise and execute creator collaborations ranging from content partnerships and
educational series to long-term ambassador relationships
- Develop and manage brand-to-brand collaborations, including co-created products, limited-edition
kits, gifting initiatives, bundled offers, community experiences, and other innovative formats
- Design and execute community seeding programs that place the client into the hands of highly
relevant and influential individuals within niche communities
- Build meaningful relationships with creators, KOLs, industry experts, founders, and community
leaders
- Lead outreach, negotiations, partnership discussions, and relationship management from first
conversation to execution
- Create collaboration concepts, campaign narratives, creator briefs, scripts, and activation plans
- Coordinate execution across internal teams including brand, content, design, PR, performance
marketing, and B2B
- Manage product gifting and creator relationship programs with a premium, personalised approach
- Explore offline and experiential opportunities including founder events, community gatherings,
salon activations, wellness experiences, and educational initiatives
- Track performance and learnings from collaborations to continuously improve partnership strategy
- Stay ahead of emerging creators, communities, platforms, cultural trends, and partnership models